As the hearing enters its fifth hour, here is a look at which CEOs are having a bad day

As the hearing enters its third hour, here are a few quick impressions of which CEOs are having the best and worst day so far:

Jeff Bezos has done himself the fewest favors. He acknowledged, albeit earnestly and transparently, that Amazon may have improperly used third-party seller data — a key concern over the company’s approach to competition.

Tim Cook has gotten off pretty lightly. Despite some earlier questions about whether Apple favors certain developers on its App Store, there have been relatively few questions about Apple’s App Store guidelines for developers, which have been a main complaint among critics.

Mark Zuckerberg has received much of the lawmakers’ attention, particularly on Facebook’s acquisition strategy. There have also been some damning documents and emails introduced that could pose problems for Facebook in the months ahead. But Zuckerberg, who has been grilled by Congress before, appears comfortable and eager to engage.

Sundar Pichai’s performance has been marked by a struggle with how to deflect conservative lawmakers’ allegations of anti-conservative bias — an issue that is not directly relevant to the antitrust probe.

On the lawmakers’ side, some of the most effective questioning has come from Reps. Cicilline, Jayapal, Raskin and Neguse, who have demonstrated a clear grasp of the economic issues and how they may relate to antitrust law and competition.

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